Training in marketing
Teaching others keeps us sharp. Keen to share knowledge and learn from others, Kath Dewar has created three marketing short courses:
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1. Marketing to ethical consumers - green growth not greenwash - 1 day MA Short Course delivered at the University of Auckland Business School. The demand for more socially and environmentally responsible products and services is growing fast, but the rules for marketing green promises are strict in NZ. Many businesses break them by mistake. In this one-day course, you will learn how best to communicate with this large and growing market and ensure you comply with NZ advertising law in this area. You will become better equipped to manage the risks and opportunities of this major trend. And explore the inherent tensions of marketing in a world that needs less 'stuff'. Designed for marketing and advertising pros, managers interested in targeting buyers concerned about sustainability and sustainable business leaders. “I was excited and amazed by the quality of the course. Kath does the basics really well but also challenges and stimulates you with real-world examples. You get all the detail you need in the workbook, and you get to evolve your own marketing ideas with people who share the same values. It’s a very smart course.” Stephen McKernon, Supplejack This is a Marketing Association Short Course earning 7 Professional Development points. Register your interest by emailing Kath Hurley: kath@marketing.org.nz See the course outline, read more or email tutor and course-designer kath@goodsense.co.nz to discuss the content or delivery in-house for your team. |
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2. Writing for the web - 1 day course If search engines can't detect recent, relevant content on your site, those visitors may never find you in the first place. In the vivid, active, instant world of the web, effective copy is more important than ever. You can save thousands of dollars on advertising by writing effective web copy. In this course you'll learn how to structure and present your online text in ways that work. One day. Delivered in house on request. Email kath@goodsense.co.nz to find out more. |
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3. Making the most of digital marketing - Beyond the website - 2 day course Rapidly changing technology presents a vast new array of marketing opportunities. We need to understand who is on-line and why. We need to look at next-generation websites as places 'to do things' and keep up with these developments. This interactive two-day course will examine social networking sites, blogs, wikis, forums, user-generated content and other Web2 opportunities. You will explore the challenges and opportunities of the internet as a community forum. You will look at banners, boxes, pop-ups and how to find your target audience online and bring them to your website. On completion of the course you will have the confidence and knowledge to select, plan and manage up-to-date digital marketing activities. Two days. Delivered in house on request. Email kath@goodsense.co.nz to find out more. |
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