About GoodSense
Your own marketing expert
GoodSense marketing consultants are senior marketing professionals you can draw on for strategic advice when you need to. In the same way you rely on your solicitor for legal help, or your accountant for financial expertise, you can depend on us to add flair and rigour to your marketing. You’re the expert in your business but our experience means we can help you make the most of any marketing budget. You can draw on us regularly as your business grows or bring us in for special projects or to top up your in-house capacity. With GoodSense, you get top marketing skills without adding to your headcount.
Tailored recommendations
We don’t slavishly follow complex cookie-cutter models designed for large corporations - we tailor our recommendations precisely to your goals, your business and your market’s needs. We all have the formal marketing training you’d expect but, more importantly, our marketing consultants each have at least fifteen years’ experience of what works.
A principled approach
We can promise you
- No surprise invoices
- No mark ups or commissions
- No bullshit
- No magic bullets or one size fits all models
- Just the very best advice we can give you, based on everything we’ve learnt.
We think all businesses have a responsibility to their community and our environment and so we only work with clients who think the same. At GoodSense, we’re proud to belong to the Sustainable Business Network.
Independent means committed
GoodSense isn’t an agency. We will implement marketing projects for you but we’re truly independent. GoodSense isn’t tied to any design, development, media or production suppliers - we can work with your current providers or introduce people we trust who will invoice you directly for any work. This saves you costly mark-ups. It also means our commitment to you is never compromised.
Best advice
This approach also means you can always trust you are getting the best advice for any situation. We won’t be recommending you invest in advertising because we want the commission or in a new website because we’ve a designer to keep busy.
Quality control
When you first meet GoodSense, you’ll meet with owner and Managing Director Kath Dewar. Kath will work with you to understand your needs and which of our marketing consultants will be the best fit for you and your project. If you’re happy with the match, your consultant will work as if they were your in-house marketing expert, to agreed hours or fees, on a freelance basis. You get to sign everything off. As well as delivering the plans or programmes you need, they will support, challenge and inspire you, and your team.
Kath Dewar will provide continuity of support, strategic oversight and peer review of their work, so you get two heads for the price of one.
Flexible value for money
GoodSense marketing consultants operate remotely, from home offices, so our overheads are low and we can hit the ground running. You don’t need to find a space for us but we’ll come and see you as often as you want. Your marketing consultant can work alongside your in-house team or focus on separate projects, whichever is right for you.
What it costs
GoodSense operates on a ‘no surprises’ basis. All work will be estimated in advance or delivered within a project budget we agree. You can choose fixed-price project fees, retainer arrangements or pay by the hour. Our flexible approach means we can work in a way that suits whatever you want to invest.
As a guide, our hourly rate is $185 + gst per hour
This includes basic expenses such as phone and travel within the Auckland area. Other expenses, or travel outside Auckland, are agreed in advance. Discounted 'for good' rates are available for members of the Sustainable Business Network and not-for-profit organisations.
Tell us what you need
To arrange a no-obligation coffee to discuss your marketing needs, in confidence, contact Kath Dewar on 09 973 0960 or email kath@goodsense.co.nz
We look forward to hearing from you.
